Review
Genre and Mood
Infinity Ink made a modern classic with Infinity, a deep house track that crossed over into the pop charts without losing its electronic cool. The mood is hypnotic and groovy, quietly euphoric, the kind of record that sounds best when the sun is coming up and nobody wants the night to end.
Song Summary
The track is built around a single, mesmerising idea: a low, half-whispered vocal repeating the title over a rubbery, rolling bassline, as if trying to stretch one moment into forever. Around it, crisp drums, minimal percussion and sparse synth details keep the groove lean and driving. The memorable detail is that bassline, warm and elastic, which locks the whole room into one long, unbroken movement.
Musical Breakdown
Infinity relies on repetition and subtle variation, slowly drawing the listener deeper into its loop.
Intro
Crisp drums and a muted bass pulse set the stage, with hints of percussion flickering at the edges.
Build-up
The bassline grows fuller and more insistent as hi-hats and small synth details stack up.
Main Section
The vocal hook enters, low and hypnotic, riding the elastic bassline as the groove settles into its full shape.
Bridge
A brief breakdown pulls back the drums, leaving the vocal and bass suspended for a moment of tension.
Climax
The full groove returns, the bassline driving harder and the vocal more insistent, the track at its most euphoric.
Outro
The elements slip away one by one, leaving the drums and bass to carry the loop into the next record.
Concepts in Focus
Infinity is a bassline record first. The bass is warm, rubbery and constantly moving against the kick, and it carries the melody as much as the vocal does. In deep house the bass is often the real hook: take it away and the track loses its identity, while the drums alone could belong to any record.
The structure is a loop. There are no verses or choruses in the pop sense; the same few bars repeat for minutes while hi-hats, synth details and the vocal come and go. Change comes from addition and subtraction, which is how DJs use a track like this: it can run for as long as the room wants, and its title describes exactly that.
The vocal, sung low and close by Ali Love, is a hook of a few words repeated until it becomes part of the groove. It was strong enough to travel: Flo Rida sampled it in 2013 for his single Can’t Believe It. Love’s voice had already been heard on a bigger stage, on the Chemical Brothers’ 2007 single Do It Again, from the same album as The Chemical Brothers – The Salmon Dance.
Artistic Context
Infinity Ink are the London-based duo of the Italian producer Luca Cazal and the English singer and producer Ali Love (Alexander Williams), who is also a member of Hot Natured with Jamie Jones and Lee Foss. Love had sung on the Chemical Brothers’ Do It Again in 2007 and released solo singles on Columbia before turning to house. The duo found fame in 2012 with Games on Hot Creations, followed quickly by Infinity, written by Love and Cazal and released on 14 May 2012 on Damian Lazarus’s Crosstown Rebels. It arrived at the height of the UK deep house revival.
Impact and Reception
Infinity became a crossover hit on the continent: released there by WEA and Warner, it reached number 2 in both Flanders and Wallonia, was certified platinum in Belgium, charted in France and reached number 3 on the Hungarian dance chart. In 2013 Flo Rida sampled it on Can’t Believe It. It has remained a staple of DJ sets ever since, and few deep house records of its era have aged so gracefully. It is here because it is simply one of those tracks that never seems to get old. Let it loop, and let it last.
