Review
Genre and Mood
Gin Wigmore arrived with a voice like gravel and honey, and Hey Ho shows it at its most playful. The song draws on retro soul, pop hooks and a bluesy swing, and the mood is bold and upbeat, cheeky enough to make a simple chant sound like a dare.
Song Summary
“Hey Ho” is a high-spirited, rhythm-driven tune, with a vocal that struts, teases and dares you not to sing along. The arrangement leans on stomping beats and a vintage-flavoured groove, giving her raspy voice plenty of room to swing. Under the fun there is a streak of defiance, a singer clearly enjoying her own confidence. The memorable detail is the chant itself, instantly catchy and slightly mischievous, the kind of hook that works as well in a crowded room as on headphones. It is also a perfect showcase for her phrasing: she bends and clips the words with a singer’s timing that makes even the simplest line sound like it has a wink attached.
Musical Breakdown
The song is built for momentum, with very little standing still.
Intro
A stomping rhythm sets a lively, toe-tapping pace from the first seconds.
Verse 1
Wigmore’s voice enters full of attitude, playful and sharp, riding the groove with obvious relish.
Chorus
The “hey ho” hook turns into a group chant, simple, rousing and impossible to resist.
Bridge
A brief shift in texture lets the band breathe and builds tension for the last round.
Climax
The final chorus brings everything back at full energy, band and voice driving the song home.
Outro
The track ends on a confident flourish rather than a fade, as if taking a bow.
Concepts in Focus
Hey Ho is a lesson in the chanted hook. Two syllables, repeated by a group, are easier to remember and to shout back than any long melody, which is why chants run from playground rhymes to football terraces to pop. Wigmore and her co-writer Dan Wilson, best known for Semisonic and his songwriting for other artists, found the phrase almost by accident while trying to write something dark and strange, and kept it because it stuck.
The song also shows how a soundtrack placement can carry a track beyond its home market. Hey Ho played over the end of the season 6 finale of the American series Weeds, “Theoretical Love Is Not Dead”, reaching viewers who had never heard of a New Zealand singer with a number-one debut album.
The music video, directed by Moh Azima in Los Angeles and released in March 2010, gave the single its visual identity as Wigmore began working outside New Zealand. For the rougher, heavier side of the same voice, listen to Gin Wigmore – Black Sheep.
Artistic Context
Gin Wigmore is a singer-songwriter from Auckland, New Zealand. Hey Ho was the third single from her debut album Holy Smoke, released in January 2010 after Oh My and I Do. She wrote it with Dan Wilson in Minneapolis; Tony Buchen produced it. Wigmore has said the starting point was something dark, a kind of Day of the Dead mariachi, and that the lyric, a woman tormenting a man, was the feminist in her. The album set out her vintage soul and blues influences and her unmistakable rasp, and it set the stage for the rougher rock of Gravel & Wine and the heavier sound of Blood to Bone, both of which also have songs on this playground.
Impact and Reception
Holy Smoke debuted at number one in New Zealand, was certified platinum in its second week and returned to the top of the chart in February 2010, the month after Hey Ho came out as a single, and again in October 2010 with the deluxe edition, eventually going quadruple platinum. Its placement in Weeds took the song to American television audiences. It is the kind of chant that seems designed to be shouted back by a crowd, and it belongs here as the cheerful entry point to her catalogue. Press play and try not to clap along.
