Review
Genre and Mood
Kelis sings Rolling Through The Hood as R&B with the weight of soul: bittersweet in its hurt, reflective in the way it looks beyond the singer, and spiritual at its core. Hot Press called it the excellent bruised soul of Tasty.
Song Summary
Pharrell Williams and Chad Hugo wrote the song and produced it as The Neptunes. Hot Press heard Kelis voicing her hurt after seeing her man behave badly; Apple Music’s editors noted that the lyric fits both a lover’s woes and a citizen’s social concerns; and Plugged In heard spirituality fuelling its optimism, a reminder that He cares. At 4:45 it is one of the longest songs on the album.
Musical Breakdown
No review we found describes the sound of this track or walks through it, so this review does not invent its structure. What the sources give is its voice and its words.
The Voice
The song is carried by what Grantland’s Molly Lambert called Kelis’s down-to-earth, extremely expressive voice, here turned to hurt.
The Words
The lyric moves between a personal wound and the life of the neighbourhood its title rolls through, and, for one reviewer, finds its optimism in faith.
Concepts in Focus
The album credits separate the stages of making the record, a useful lesson in mixing. Andrew “Drew” Coleman recorded the track; Phil Tan mixed it, balancing and shaping the recorded parts into the final stereo song. The writers, producers, engineer and mixer are four different jobs, even when two of the names belong to one production duo.
Kelis is also a useful counter-example to the stage persona. Lambert argues that “Kelis” is not a pop persona but a genuine extension of her real self, and that however futuristic the beat, her songs stay grounded in her voice. Compare the lighter Kelis – Sugar Honey Iced Tea from the same album.
Artistic Context
Tasty, Kelis’s third album, was released by Star Trak Entertainment and Arista in December 2003. Beside the Neptunes it drew on Dallas Austin, André 3000, Raphael Saadiq and Rockwilder. Its lead single, Milkshake, reached number three on the Billboard Hot 100, and Rolling Through The Hood is the album’s twelfth track.
Impact and Reception
Tasty reached number 27 on the Billboard 200 and number 11 in the UK, her highest there at the time, and holds a Metacritic score of 80. This song was never a single; it is the kind of album track that rewards a full listen. Start at the beginning of Tasty and let it arrive.